Slingstuff

News:
Among Millennials, Hashtags Are The #NewURLs

We’ve been dancing around this topic for a while, so I’m going to come right out and say it: Hashtags are the new URL. Jack Dorsey & co. have said it since 2011, but nobody’s paid much attention. Now it’s time for marketers to face the music or get left behind.

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Posted Fri, Feb 28, 2014 by Kristy Ladner, VP of Digital Presence in News

News:
Social Media Is Changing The Recipe For How Teens Eat

Teens from every generation have been influenced by peer pressure, and this current crop is no different. Status symbols impact purchase behavior on a daily basis. Just ask any teen if they would rather have a pair of Beats by Dre or Bose headphones (widely regarded as the better product). He won’t respond, because his shiny new Beats will cancel out the ambient noise of adult questioning.  

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Posted Fri, Jan 31, 2014 by Wilson Pryor in News

News:
Millennials and Finance: Why it Pays to Engage this Generation Now

Despite stubbornly high unemployment rates, Millennials’ purchasing power is growing rapidly. At nearly 40 million strong, this group is expected to contribute to the economy in a big way, spending $200 billion dollars annually starting in 2017, and investing a higher percentage of their income than any other generation. As far as personal finance and financial-centered products are concerned, we can’t afford to ignore them. And luckily for us, Millennials are more open to financial advice than any other generation. 

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Posted Thu, Jan 2, 2014 by Babette Gilmore, Account Planner and Millennial Insights Specialist, Slingshot LLC in News

News:
It’s Boomer Time! How Alcohol Brands Can Show Boomers Some Love

Nearly 70 percent of Boomers drink—that’s 48 million men and women in the U.S. alone. Not that you'd ever know that because they are rarely featured in most alcohol advertising. For many years, those in the alcoholic beverage industry haven’t made a point of engaging drinkers age 50+; but if marketers don’t want to leave money on the table, it’s time to rethink that. 

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Posted Wed, Dec 18, 2013 by Nicole Granese, Insights @ Slingshot in News

News:
The Boomer-Millennial Connection

A lot has been written on the difference between the Boomer and Millennial generations, but take a closer look and you’ll see the two generations have a lot more in common than you may think. There have even been instances when a message targeting one of these generations has also resonated strongly with the other. Could it be possible to tap into the over three trillion in spending power the combined audiences represent with one campaign? What many researchers have missed by focusing on the “young vs. old” hype is that many of the values that Boomers hold dear are emerging among Millennials as they come into adulthood. According to Iconoculture, this suggests that with more than 150 million consumers between the two generations, your brand may be able to appeal to both generations by honing in on some of their shared values.

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Posted Thu, Nov 21, 2013 by Danielle Johnson - Management Supervisor, Nicole Granese, Insights in News